If you're not found online, your customers will go somewhere else. At [b]wired Studios we created our own in-house system to implement and manage a Demand Generation Strategy for your business.

SEO Project Returns Analysis and Scoping

[b]wired believes in following the complete SEO methodology for every SEO project, obviously with varying budgets the amount of time and resource invested in each stage of the SEO project will vary. [b]wired assesses the likely return from any SEO project and the levels of competition. From this an appropriate budget and project plan is recommended.

SEO Research & Planning

[b]wired will carry out a number of structured research and planning activities to ensure that your business, industry and users' behavior online are fully understood. Your site's link popularity, PageRank, search traffic and site conversions will be benchmarked and used to measure the success of the SEO project over the coming months.

Finally, extensive search phrase research will be carried out using leading databases from around the world. This research will examine demand, competition, user behavior and regional and seasonal variations for search phrases relevant to your business.

SEO Content Review

Once the search phrase research has been completed, it is possible to review the site contents to identify which areas should be priorities for optimization and which areas can be used to target specific phrases. During this review additional content requirements may be identified and if this is the case recommendations will be made to add new content on certain topics.

SEO Technical Review

The client's site is examined and any technology barriers to indexing or search engine rankings will be identified and fixes or workarounds recommended. Common issues include; Redirects, Splash Pages, Javascript , AJAX, Flash Content & Navigation, Session IDs, Page States, Cookies, Slow Web Server.

SEO Recommendations & Optimized Code

This is the core of any SEO project and involves the SEO consultant following a comprehensive methodology to identify, present and specify changes and additions to the site's content, structure and coding that will improve search engine rankings, traffic and conversions.

SEO Implementation & Project Management

A key element of a successful SEO project is the management of its implementation. [b]wired provides full specifications of the changes required and will communicate these to you and your developer. [b]wired will also audit the implementation to ensure it meets the specifications. [b]wired has a long history of working alongside and forming close relationships with internal stakeholders that ensure our projects move according to timeline.

Link Building Strategy

Link building is a vital and required element of the SEO process. [b]wired will devise and present a strategy designed to achieve immediate and long term link generation. [b]wired will base link recommendations around the target search phrases that have been identified. Link building strategy can include; Linking Benchmarks, Competitor Research (who links to their sites), Industry Research (your industry online), Linking Code & Anchor Text, Link Motivators & Link Bait, Strategies & Tactics, Linking Action Plan and Paid Linking Budget.

Reporting Systems

[b]wired consultants are experts at tracking the returns your business is achieving from its online marketing activities. A range of in-house and industry standard tools will be used to track your site's links, rankings, traffic, conversions and revenue from natural search.

Monthly SEO Consulting

Key to the success of [b]wired's SEO methodology is an ongoing program of marketing. An experienced SEO consultant will provide a range of services to ensure your online success. These activities include; free and paid directory and search engine submissions, link building activities, reporting of rankings, traffic and conversions, SEO updates and recommendations.

Competitor Research

Pay Per Click Advertising is first and foremost about advertising. And advertising means you absolutely must stick out from the crowd, otherwise you’re boring and unnoticeable. At [b]wired, we create quality campaigns that start off by understanding what your competitors are doing. What keywords do they appear to be using? What match types? What types of ads? What benefit statements in the ad copy? What is their unique offering? Small or large budget?

Profitability Expectations

Before we get too far setting up the campaign we need to understand the numbers. We consider things like AdWords budget, likely cost per click (CPC) prices, website conversion rates, sales enquiry conversion rates, net worth per customer, repeat-buyer probability, other advertising customer acquisition costs, etc. Measurability really is the holy grail of online marketing. Our in-depth regular reporting and comprehensive analysis will prove that Google is the best thing since sliced bread.

Keyword Research

Your list of keywords (which may run into the thousands) becomes very important intellectual property for your organization. There are many keyword tools out there, including Google’s own excellent keyword tool. [b]wired helps you optimize your advertising budget by achieving a balance between high-converting, high-search frequency and low cost per click keywords.

Campaign & AdGroup Structure

Tightly focused ad groups are critical. If you had unlimited time, you could have one keyword per ad group, each with its own unique and relevant ad. At [b]wired, we make sure your campaigns contain powerful combinations including match types, quality scores, negative keywords and geo-targetting.

Ad copy writing

Ad copy writing is a very different skill to other areas of search engine marketing. That’s why we use the specialist skills of professional copywriters. You may have experienced the uncomfortable restriction of the limited space Google allows, and communicating your uniqueness, benefit offering AND high keyword/ad copy/landing page relevancy in 95 characters (less than Twitter) requires serious skill.

Daily Management

If we had a dime for every time we’ve seen a campaign that’s been operating as “set and forget”, we’d be more than rich by now. Quality campaigns require constant attention. The competitive landscape changes, bid prices need to be managed, ad copy requires split testing, landing pages need to be tweaked, and returns need to be measured. We go further by continousily checking for campaign and ad-group structural changes, constantly adding more negative keywords and financial reporting.

Site-Specific Programs

• Widgets and social network apps
• Microblogging (Twitter)
• Business Networking (LinkedIn)
• Social Networking (Facebook, MySpace)
• Photo & Video Sharing (Flickr, Youtube)
• Corporate Blogging
• Blogger Engagement
• Social Media/SEO Press Release Optimization

Social Media Services

• Social Media Strategy
• Consulting & On-Site Training
• Community Engagement
• Campaign Development & Execution
• Policy Creation
• Buzz Generation & Monitoring