If you still go by the motto: “Build it and they will come,” you may have as well not gone through the pain and suffering of developing Website in the first place. This is because launching a site is only half, the battle. Now it’s time to step it up a notch and focus your efforts on working on your Website promotion.

Did you know Bwired Studios and Web Development creates amazing Websites right here in the Kitchener, Waterloo and Cambridge area? Contact us today!

Here are the 10 most useful free tools to help you to promote your website after Web Development.

1. XML Site Map Generator

You need to get your site indexed and crawled by major Search Engines like Google and Yahoo! So after Web Development go to http://www.xml-sitemaps.com/ and create a sitemap. After you are done, you can easily submit it in Google Webmaster Tools XML Map field (refer to tool number 3)

2. Google Analytics

Make sure you sign up for Google Analytics at www.google.com/analytics/, a free stats platform not just for Web Developers where you can check, track and follow all of the search trends and traffic that makes it to your website, especially in the local level, ie. Kitchener, Waterloo and Cambridge.

3. Advertise Your Site using Google AdWords

Google AdWords is Google's Search Engine Marketing tool, offering a set of solutions which enable you to post advertisements on search engines. It allows your tour operator business to display ads on different result pages when users research one of the keywords related to your campaign. The more accurate your keyword selection is, the higher your visibility.

4. Google Webmaster Tools

Now, sign up for Google Webmaster Tools at www.google.com/webmasters/tools . Here, you can submit your website, including your XML sitemap, to Google for indexing. Google Webmaster Tools will not only allow you to submit your XML sitemap that you have created for your website but it will also show and track crawl errors that you may have on your site over a period of time. If you're site gets hacked and you get alert or warning messages that your website is insecure then this is also where you go to get that alert message removed from your website via Web Development.

5. Feedburner

As Google says it the best: “Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates, delivered automatically via a web portal, news reader, or in some cases good old email.” Creating and burning your feeds is really easy via Google Feedburner. You can sign up at www.feedburner.google.com.

6. Auto-Publishing Social Network Tools

Most social networks, including Twitter, Facebook, Google Plus and LinkedIn have third party options for non Web Developers that allow you to auto push content to both the networks. It is just one of those little time savers to help push your content out to all of the networks. So begin by creating accounts for your Website and adding the third party gadgets.

7. Publish Videos using Youtube

YouTube is the best way of promoting your website. It provides an interaction in between you and your viewer. Customers have the access to the business owner and they can contact you if needed. Comment board is very useful as it provide some personal touch in your video. You can discuss things with your viewer. You can also embed all those posted videos right in your website thanks to YouTube’s easy to use sharing code.

8. Add a Map to Your Business via GoogleMaps

One of the major reasons it is essential to have some sort of online presence after Web Development is because you need your business to be found. And where do people go when they need to find something? Google of course! Personally, when I am looking for some type of business within Kitchener, Waterloo and Cambridge areas, I usually head to Google Maps and run a search including the city and state (or even nearest address).

9. Monetize on your Blog via Google AdSense

AdSense is a very simple and proven solution that already pays for hundreds of thousands of blogs/websites across the world! Also, AdSense is provided to you by Google which not only makes it reliable but also trustworthy. Once you have earned money from Google, you can actually trust them to pay it to you! Finally, because the ads will be contextual, i-e they will be relevant to the content of your blog/site. This way, your visitors will not be offended for seeing the ads on your site.

10. Post Web Development Wrapping Up

It’s a good idea to have content in the form of blogs and Social Network posts all ready to go at the time of Web Development. God knows you'll be busily testing and tweaking the website post launch and having content to engage your users at an early stage all ready to go for a month is a fantastic idea!

Check out this video on YouTube