This new technology supports application development for Android systems, IOS, BlackBerry, Symbian and Windows Phone. This tool manages APIs that allow access and control of elements such as the accelerometer, camera, contacts on the device, network, storage, notifications, among others. PhoneGap has two great advantages at the time of development: you can run applications in our web browser, without relying on a simulator dedicated to this task, and you have the ability to support features for frameworks like jQuery Mobile or Sencha Touch.

The conclusions may or may not put pressure on Apple, because according to these estimates, it is expected that by 2015 the Google OS (Android) will be crowned as number 1 in terms of tablet sales.

"Over 70 million iPad and Android devices in Canada and the United States"

On January 27, 2010 Steve Jobs launched the iPad, creating a new market segment. Today, it is estimated that at the end of year, 1 in 5 North American will nown a tablet device. This means that there will be over 70 million iPad and Android devices in Canada and the United States, an amount double the previous year.


Far from being a niche product exclusively for technology enthusiasts, tablets are now increasingly consumed by the three main age groups (below), while its usage ranges widely from playing games to sending email to checking a patient’s vitals.

The Obvious Problem

He wanted something done fast and was willing to increase his budget on an already expensive and fruitless digital and SEO campaign to accomplish it.

So fair enough, we went into his Google Analytics account to observe his traffic statistics and find ways to fix his problem. To our surprise, his Website had a healthy and steadily growing traffic volume mainly driven via SEO, PPC, Social Media campaigns, and quality content writing through his blog.

The "real" problem had nothing to do with his digital campaign!